1 month to hack your product development
Finally, a training program built for FOOD innovators, in a brand-new "intensive part-time" format.
Learn how to blend User Experience (UX) and Sensory Design to guarantee your launches success— for the long run.
Turn your FOOD innovations into
high-performing and unique experiences.
Online
1 day a week
for 4 weeks
The power of peers
co-developement
2 dedicated coaches,
FOOD experts,
fully invested
Aprogram designed
to fit your work shedule
Brice Le Roy & Michaël Miège: two senior consultants
in tandem to support you.
A group experience
with 10-12 peers facing the same challenges as you
You apply every concept directly to
your own project
Learning by doing
100% hands-on
1 month to hack your product development
Finally, a training program built for FOOD innovators, in a brand-new "intensive part-time" format.
Learn how to blend User Experience (UX) and Sensory Design to guarantee your launches success— for the long run.
Turn your FOOD innovations into
high-performing and unique experiences.
Online
1 day a week
for 4 weeks
The power of peers
co-developement
2 dedicated coaches,
FOOD experts,
fully invested
Learning by doing
100% hands-on
The problem
Your innovations get delisted under a year?
Your "loyal" consumers are drifting to the competition?
We've all been there:
Disappointing ROI
& flat sales
Budgets burned
for nothing
— and months of work trashed in just a few weeks.
Marketing, R&D and Consumer Insights barely talk to each other — everyone ships their piece and hopes it adds up for the consumer.
Siloed
teams
Insights you can't activate
Consumer data is hard to turn into a brief: opinions clash, preference drivers don't add up, the ideal recipe stays out of reach.
Disconnection
from consumers
Nice concepts
and tasty products…
that don't answer any real need in the consumer's actual life.
Let's be real: after months heads-down in execution, the wake-up call can be brutal.
Most companies still believe a good concept plus a decent liking score in product testing equals success.
That's a mistake that costs millions.
The revelation
It's not a budget issue. It's not the other teams' fault either,
and it's not because the market is saturated…
The real issue is treating the product as a sum of separate parts — instead of solving real consumer needs through one coherent experience.
THE RESULT:
you ship FRANKENSTEIN products!
The solution!
Here's how to align your
project team and ship one coherent product experience…
Brice
the food innovation coach, AI powered.
Michaël
the sensory designer,
insight translator.
The User Experience (UX)
➡️ To build your empathy and dive into your users' real needs.
➡️ To lift your product into a full-blown experience.
➡️ To stop optimizing attributes and start thinking Jobs-to-be-Done.
The Sensory Design
➡️ To decode your consumers' preference drivers and shape your segmentation strategy.
➡️ To uncover the sensory signatures of your competitors.
➡️ To pinpoint the evocation territory of your recipe.
The Collaborative Experimentation
➡️ To quickly identify the winning combination behind your experience
➡️ To put product design at the heart of your development process
➡️ To finally bring Marketing, Consumer Insights and R&D into one shared momentum
…powered by the best of UX and Sensory Design, combined for the first time in the FOOD space.
Here's how to align your project team and ship one coherent product experience…
Brice
the food innovation coach, AI powered.
Michaël
the sensory designer,
insight translator.
…powered by the best of UX and Sensory Design, combined for the first time in the FOOD space.
The format - no fluff
Theory trainng you forget the moment its ends?
Hard pass.
That's exactly why we built a dynamic ONLINE BOOTCAMP format, with maximum engagement and immediate application on your real-world projects.
Your typical week:
10h de focused hours / week
x 4 weeks
Monday AM: the deep-dive (4h)
Live group session to unlock the know-how, real-world examples and tools you'll need for the weekly challenge.
During the week: the challenge (4h)
Time to act! You apply the method to your own project (interviews, store checks, mapping…).
👉🏻 You set your own pace, around your work schedule.
Peer debrief, group discussion, shared learnings.
Friday PM: the wrap-up (2h)
Tackle your challenges alongside 10–12 pros who share the same passion for FOOD: Marketing, Consumer Insights, R&D, Corporate Chefs…
+ the WhatsApp group to keep the connection going!
Cohort-based, peer-to-peer work
EXCLUSIVE !!
Every week, you get access to our exclusive practical tools: templates, AI agents…
👉🏻 step by step, you build your own toolbox — reusable across every future project!
Personalized coaching
A first 1-on-1 DURING the bootcamp, fully focused on your project
+ a 2nd 1-on-1 AFTER the bootcamp — we've got your back!
On top of that:
The 4-week program
The CONSUMER week
The PRODUCT week
The STRATEGY week
The PROTOTYPING week
You'll be able to:
✅ Think FULL PRODUCT EXPERIENCE
✅ Surface the moments of truth in the USER JOURNEY
✅ Identify the JOBS your product must deliver
You'll be able to
✅ Master your COMPETITIVE landscape
✅ Activate preference-based SEGMENTATION
✅ Tap into the power of SENSORY EVOCATIONS
You'll be able to:
✅ Define your differentiation STRATEGY
✅ Facilitate your team's IDEATION
✅ PRIORITIZE your innovation / renovation pipeline
You'll be able to:
✅ Design a coherent mix through PROTOTYPING
✅ Build your TEST & LEARN plan
✅ Bring your project back into your organization
Want more details on the program?
What if your next launch
became THE benchmark on shelf?
Join the next cohort. Seats are limited to guarantee a high-quality experience.
What you get:
🔶 4 weeks of coaching.
🔶 Access to all our proprietary tools and templates.
🔶 Access to a peer network for co-development.
🔶 A method you can apply right away — on current and future projects.
Offer and pricing
2026 launch offer
3500 € excl VAT
instead of 5100 €
Next session in English : OCTOBER 2026 - Registration open!
➕ SATISFACTION GUARANTEE:
You've applied everything we taught and feel it's still not clicking? We'll run an extra 1-on-1 session after the bootcamp to crack the problem together.
Et si votre prochain lancement devenait LA référence en rayon ?
Want to train your whole TEAM ?
Get in touch and we'll set up a custom bootcamp for you.
About us
Brice Le Roy
Global Innovation, Experimentation
& Consumer Experience Coach
✴️ Dairy & Bev R&D Background | Yoplait, Orangina
✴️ Global Corporate Innovation Expertise | General Mills
✴️ Start-up Agility | Formo
Michaël Miège
Sensory & Product Experience design
Consultant
❇️ Consumer & Sensory research Background | SAM Sensory & Marketing
❇️ Global Corporate Innovation Expertise | l'Oréal (10 yrs)
❇️ Consultancy Agility | Vanillä consulting
"I help Teams to Innovate Smarter, Faster & Consumer-Centric"
"I empower Food & Cosmetics Innovators to deliver Meaningful Product Experiences"
Working with Brice and Michaël — separately and together — has been a game-changer. Brice embeds himself into your team and turns strategic intent into execution-ready decisions. Michaël brings the kind of consumer and sensory intelligence that creates real business impact.
And together? They challenge your thinking from two complementary angles at once, and somehow make the whole process energising rather than exhausting.
A rare combination.
«
»
Christel Adam
Consumer & Culinary Experience Director
@ Kraft-Heinz
David Morizet
Global head of Cognitive and Sensory Sciences
@ l'Oréal R&I
«
»
Michael brings strong expertise in translating consumer insights into highly effective product development. Beyond this, he is a strong vision builder who rallies teams with a lot of positivity! Thank you, Michael
Lisa Pannell
Co-founder @ General Mills Venture Studio
and R&D Innovation Specialist
«
»
What sets Brice apart is that he doesn't just facilitate — he thinks alongside you and takes personal responsibility for pushing the team to better conclusions. . If your project needs genuine insights to unlock new ideas, and a leader who will fight for the right answer, he's the person you want in the room.
